Tips

Do you love writing content? Do you find yourself up late blogging just for fun? If so then communications might be the right industry for you.

PR and Communications is a continually growing industry with new opportunities from entry level through to director appearing every day across the Globe, but how easy is it to get into and take on as a career?

Firstly, you need to make a lifelong decision of whether this is definitely the industry for you, the hours are long and the days can be unpredictable. If you don’t have a genuine passion for the industry, it isn’t a job you will do for long. Do your research and make sure this is a route you want to take. If you are sure this is the industry for you, read on.

Despite the vast number of job opportunities you will find, it still isn’t easy to get your foot in the door, there are huge numbers of applicants to every position ­ how do you distinguish yourself?

The best thing you can do to improve your chances is get an internship, lots of these are paid too. Most PR and Comms agencies take on interns and will have a note on their website saying whether this is something they do.

An internship will give you exposure to content writing, research, media relations and if in an agency ­ client contact. Your CV will stand out in an application process where 9 people don’t have experience, and you’ve done 6 month interning.

The majority of people working in the industry have a degree in Public Relations and Communications, but that doesn’t mean you’re at a disadvantage without. Specific industries prefer a degree in that area, healthcare communications for example likes people with BSc’s in a Biological Science course. Plus, if you have an internship, experience can rank higher than education.

For more information, feel free to call Auxato for career advice.

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